Some of the most important things to take into consideration as a flea market vendor are the behavior of the flea market shoppers. Today I want to discuss the behaviors of flea market shoppers and how you can use those to your advantage. Knowing these types of things will help you determine what you can do to increase your gross sales.
- Most shoppers who go to the flea market early on the first day are looking for the best items & products. This is because they want to be able to get the cream of the crop. Whatever the best items are will definitely be there on the first day early in the morning. Keep in mind these people may also stop by at the end of the last day of the flea market to take advantage of the lowest prices and best deals. These are two of the best times to get some great sales.
- Most serious flea market shoppers will want to look for a map of some kind. A map of the flea market will allow shoppers to mark vendors and booths where they left merchandise to pick up later. A map will also allow shoppers to know where the best deals are. This means you can also set up in the same place every single week and potentially get repeat customers.
- Flea market shoppers are often focused on learning the layout of the flea market. Once they understand where things are, it is easier for them to navigate. If the flea market you set up your booth at has you set up based on your category, that means you will see foot traffic based on the demand of your product. Shoppers also focus quite a bit on the indoor stores, depending on their valuable collectibles and closeout deals. This means if you can get an indoor spot, there is a better chance of closing more sales.
- Many flea market shoppers bring plenty of cash. The word on the street is that vendors don’t take credit or debit cards. Sign up for a free Square account or use your existing Shopify POS to take credit and debit card payment. Paypal also offers a service like this. The method is up to you, but taking cards will help set you apart from other vendors who only accept cash.
- As a general rule of thumb, most flea market vendors do not offer returns, refunds, or exchanges. Though most shoppers expect to lose out here, offering a different policy will make your store higher quality and more enjoyable to shop at. Customers are always happier when they have the assurance the vendor will stand by the sale and support the needs of the customer.
- Make sure to show some professional courtesy to other vendors and regular customers. This normally comes in the form of special discounts and giveaways. When these folks feel like they’re being given special treatment, they’re more likely to return. Think about how Amazon works with customer service. You can buy anything you want and return it without a penalty. Granted this can be challenging to sustain, it is a nice feature to offer your customers.
- Most people at the flea market will want to wear comfortable shoes. If you happen to be in the shoe category with your niche, this may be a good opportunity for you to capitalize on a need. The same thing goes for bags and carts as well. If shoppers need things like these and you supply them, it will give you more sales opportunities.
- Often times shoppers will take their own coffee and water. One thing that may help your flea market booth gain attention is offering these things free of charge for your customers. The cost associated with making these things available is very low and it increases the chances of you gaining customers.
- Keeping your items in top-notch condition will increase the likelihood you will sell it. Most shoppers are expecting items to be in used condition. Making sure your items are above par will help curb their expectations and move you closer to the sale. When talking with customers, make suggestions for other purposes for items you sell. Most shoppers may be interested in repurposing items and these suggestions may help them figure that our.
- Make sure to maintain a fair pick up policy. If customers want to leave an item they purchased for pick up tomorrow, that is fair. I would not recommend holding items until the following week. That may cause them to forget the items.
- Make sure to create some deals and specials for the first morning of the flea market. Most shoppers and sellers are not set up for this type of special. Your ability to offer them something they weren’t expecting will help increase attention and sales. Remember some people who haggle constantly may not be serious about buying anything. Remember that’s ok. You want to make sure not to miss out on when they do decide to make a purchase.
- Learn to read signs of when a buyer really wants an item. When you recognize this, it will be easier to help convince them they need it and allow you to offer them a small deal, if you want. Make sure to offer simple fixes for sturdy low-cost items. It may encourage your customers to buy quicker and easier.
- Lastly, dogs are everyone’s favorite and most important family member. To help cater to the dogs, make sure to offer treats and water for them. When customers see you care about their dog as much as they do, it will be easier for them to buy from you quickly.
Of course, none of these are required, but they are all good suggestions we found. Implementing some of these at our multiple local flea market booths, we saw a significant boost in our sales. We also think focusing on the customer is very important and therefore some of the above suggestions, at least for us, were a must.
I hope these ideas and plans play out well for you. I hope you are able to find much more success when you start to practice these things. Let us know what things you have found helpful and we will be sure to add them as well.